Mäurer & Wirtz

A feminine, fresh floral fragrance of freedom and naturalness

Betty Barclay Wild Flower

These are the moments of magic, when we encounter the fleeting beauty of nature or the unexpected surprises that life has in store for us. Betty Barclay Wild Flower whisks us away to a meadow bursting with wildflowers, which catches our eye as it passes and impresses us with its natural beauty and its overwhelming fragrance. Just like a wildflower that seeks its own way to grow in places that others, and perhaps even itself, would never have imagined possible, the Betty Barclay Wild Flower fragrance inspires its wearers to go their own way with confidence, to stay true to themselves and to surpass their own selves in their everyday lives: curious, courageous and inspiring. To leave once familiar paths, to venture something new and to recognise one's own magnificence – for true strength lies in imperfection and authenticity. The new Betty Barclay Wild Flower fragrance and its associated care products will be available in stores from the end of June 2022.

Wild flowers are like wild hearts
There are wildflowers that bloom in sunny spots – others prefer to thrive in the shade. Some grow in the forest under tall trees – others can be found on waysides. Finding your own heart's path, following it confidently and believing in yourself every step of the way – that's what Betty Barclay Wild Flower stands for. A fragrance that highlights women's inner strength and self-confidence, while encouraging the joyful heart to harness its own power to realise its desires on the unique journey of life.

Floral magic
Wild floral notes come together with the subtly scented notes of summer in a unique composition. Betty Barclay Wild Flower dives into incomparable fruitiness that opens the fresh-floral composition with sparkling lemon, sweet raspberry and aromatic pink pepper berries. The floral, feminine notes of beguiling jasmine, gentle rose and sensuous peony open the heart to untamed nature. Delicately embedded in soft cedar wood, almond-like tonka bean and a soothingly familiar vanilla aroma, the wild flowers fade away subtly.


  • Top note: Lemon, pink pepper berries, raspberry
  • Heart note: Jasmine, rose, Peony
  • Base note: Cedar wood, tonka bean, vanilla


fresh – floral – feminine



Betty Barclay Wild Flower is a vegan fragrance that envelops its wearer in one of nature's most beautiful gifts of summer and lets her feminine power bloom!

Floral design
The Betty Barclay Wild Flower design also visually personifies its floral essence, with watercolours of wildflowers sprinkled over the box, on a mint-green background. The flacon is also a highlight: The cap, under which the golden spray head glitters, has the silhouette of a flower head – combined with the elegant rounded shape of the flacon itself, it becomes a blooming wildflower. The golden logo completes the summery look, making the Betty Barclay Wild Flower fragrance a great accessory to elevate any bathroom.

Fragrant range
Grow your own way like a wild flower – with the Betty Barclay Wild Flower fragrances and personal care products. Betty Barclay Wild Flower will be available from the end of June 2022, among other places, in selected chemists, department stores and in specialist shops. More information available at www.bettybarclay-fragrances.com and on Instagram and Facebook under @bettybarclayfragrances.

Betty Barclay Wild Flower Eau de Parfum Natural Spray 20 ml
Betty Barclay Wild Flower Eau de Toilette Natural Spray 20 ml
Betty Barclay Wild Flower Eau de Toilette Natural Spray 50 ml
Betty Barclay Wild Flower Deodorant Natural Spray 75 ml