Mäurer & Wirtz

Betty Barclay Wild Flower has won the fragrance category of the tina Ageless Beauty Awards

MÄURER & WIRTZ wins 2023 tina Ageless Beauty Award

With the motto "Beauty is self-love", every year, with its Ageless Beauty Award, women's maga-zine "tina" awards innovative and effective beauty products that help to highlight the unique beauty of every individual. A jury of experts, consisting of representatives of the "tina" editorial department and selected readers, assessed the large number of submissions for concept, ingre-dients and effect. As the best product in the fragrance segment, Betty Barclay Wild Flower came out on top in a strong field and took home the award in the "Fragrance" category.

 

Winner of the "Fragrance" category: Betty Barclay Wild Flower 
Just like a wildflower that seeks its own way to grow in places that others, and perhaps even itself, would never have imagined possible, the Betty Barclay Wild Flower vegan fragrance inspires its wearers to forge their own path with confidence, to stay true to themselves and to surpass them-selves in their everyday lives: with curiosity and courage. A fragrance which allows the feminine strength of its wearers to blossom, winning over not only Betty Barclay's regular users but also the jury of experts and readers of "tina" magazine to the whole product line. 

The floral charm of this unique composition brings together wildflower notes with the soft, fragrant notes of summer: Betty Barclay Wild Flower dips into an incomparable fruitiness which opens the fresh-floral composition with tangy lemons, sweet raspberries and aromatic pink peppercorns. An open field of unsupressed nature opens up in the heart notes, with the floral, feminine notes of beguiling jasmine, gentle rose and sensuous peony. Delicately embedded in soft cedar wood, almond-like tonka bean and a soothingly familiar vanilla aroma, the wildflowers fade away subtly.

Another aspect which delighted the jury of experts is Betty Barclay Wild Flower's floral design which characterises its floral essence visually too: the box is graced with watercolour drawings of various wildflowers on a mint-green background. The flacon is also a highlight: the cap, under which the golden spray head glitters, has the silhouette of a flower head. Combined with the ele-gant rounded shape of the flacon, it becomes a blooming wildflower!