just original s.Oliver

s.Oliver was established in Würzburg, Germany in 1969. Today, it is one of Europe’s leading fashion and lifestyle enterprises. Besides its two segments s.Oliver Selection and QS by s.Oliver, s.Oliver is the brand that represents the company’s lifestyle segment, which places the emphasis on individuality and character thanks to its real lifestyle for real people principle. What makes it so unique is that it always offers an authentic experience. Not only does s.Oliver consistently raise the bar and stay true to the zeitgeist – it also combines garments that are extremely comfortable to wear with solid craftsmanship and affordable prices. 

In August 2011 the s.Oliver fragrance line will be expanded by the new twin concept s.Oliver Original: In keeping with the motto real lifestyle for real people, the natural and cool style of s.Oliver Original can always be counted on to guarantee that your appearance will be individualistic yet never artificial. 
It is a scent made for people who know the rules but follow their own – people who do not pretend to be who they are not; people who stay true to their principles. They are relaxed and know what they can do, say and think. They show what they feel – they are authentic, easy and spontaneous. 
s.Oliver Original is more than a fragrance. s.Oliver Original exudes a refreshingly uncomplicated and iconoclastic attitude towards life. These fragrances inspire those who wear them to live life to the fullest and to be themselves without concerns – whether they are on their own or hanging out with friends.

s.Oliver Original Women is a natural, fruity-fresh scent composition featuring juicy apples, peach and bergamot in the top note. Rose and lily sand accord introduce timeless femininity to the heart note, while the warm and soft base note of vanilla, ambergris and white cedar is characterized by elegant sensuality in the most compelling of ways. 

s.Oliver Original Men is a distinctly masculine fragrance, which thanks to head notes of citrus, bergamot, coriander, galbanum and nutmeg emphasizes the natural, relaxed and uncomplicated characteristics of s.Oliver Original. The heart note is dominated by the harmonic interaction of the three fragrances lavender flower, mint and artemisia. Cedar, ambergris and musk give the fragrance its masculine distinction in the base note.

The s.Oliver Original design brings together luxury and modernity in a unique and refreshingly uncomplicated visual that is instantly recognizable. The one-of-a-kind used paper design of the cardboard boxes creates the attention grabbing element of s.Oliver Original while it also represents the natural attributes of the line in a visual and haptic sense. The coloring and enhancements of the product packaging also underscores the authenticity of s.Oliver Original: Feminine apricot-beige for the Women’s line and a carefully selected brown hue in the Men’s selection give the line a unique touch and thanks to the premium embellishments give the line the highest of ratings when it comes to product recognition. The luxurious flacons also make the identification of the product as natural and uncomplicated priority one: Thanks to their straight-forward design they feel good in everybody’s hand and put the spotlight on the genuine retro-character of s.Oliver Original.

Tailor made, new, authentic – this is also how s.Oliver Original’s communication concept presents itself to the world: Those who subscribe to an authentic lifestyle defy whatever fashion trends dictate and refuse to allow others to tell them what to do. Living YOUR life also means to be free and remain true to yourself. In a road movie production, the communications concept of s.Oliver Original skillfully translates the timeless-relaxed vintage look into contemporary times and presents itself just as authentically in print and online as it does when worn by its target group. A true original, after all, is always a true original.