Mäurer & Wirtz

An attractive fragrance for adventurous party nights

Tabac Wild Beat

Wild parties, concerts and festivals: are you always up for an unforgettable night full of music, high spirits and adventure? Then you need an attractive signature scent that dances to the beat for as long as you do! The new Tabac Wild Beat lasts the whole night and gives you the self-confidence you need to get noticed. Let yourself, and those around you, be seduced by this singular fragrance, and feel like the King of the Night. So snap open your aluminium flacon, spray it on and enjoy the soundtrack of your life at full volume! The extra long-lasting and vegan Eau de Toilette is available in stores from the end of August 2023.


Tabac – expansion of the fragrance brand
Tabac has been one of the most successful fragrance brands for men since 1959 and has a true heritage: authentic, masculine, powerful. Tabac Original Craftsman, Tabac Man Gravity and Tabac Man Fire Power are other, previous additions to the Tabac range. Tabac Barber Shop at Home also has one of the most extensive shaving, fragrance and care ranges for men. Tabac Wild Ride appeared as the first fragrance concept for young new consumers in 2022, capturing the spirit of the Tabac Original core values and hitting the zeitgeist with the "young, wild and free" character of the new generation. From the olfactory experience to the packaging design, the men's fragrance category has been reimagined. The result is a special fragrance line that shifts between classic masculine and totally unexpected notes. Its aluminium flacon also gives it an innovative look and feel on your fragrance shelf. 

Captivating freshness with a unique aroma
A aromatic, ambered fragrance with long-lasting freshness – this is Tabac Wild Beat. The individual components of this scent explain its seductive properties: pink peppercorns lifts the mood, orange blossom inspires attraction and guaiacwood emphasises your masculinity. Refreshing pineapple top notes put you at ease and heart notes of lavender stir the senses. A base of smoky woods surrounds you in an air of mystery. A more intense, uncompromising masculine fragrance with lasting freshness: inspired by long nights and the soundtrack of your life!


  • Top note: Pineapple, cardamom, pink pepper    
  • Heart note: Cloves, orange blossom, lavender
  • Base notes: Cedar, guaiacwood, tonka bean


aromatic – ambered

Eye-catching packaging design
Casual, unseen, high quality – the innovative design of Tabac Wild Beat is a visual statement that matches the aesthetics of the zeitgeist and makes the hearts of the young generation thump harder to every beat! The box and flacon instantly catch the eye with its mystical, nocturnal blue with black elements. The vegan fragrance is contained in a sustainable flacon made of recycled aluminium. The stylish metallic look highlights the new, clean Tabac logo. The clip closure is another highlight that lets you start your fragrance adventure with just one click. This solid design is perfectly suited to everyday use and the traces left from adventures past turn it into your very own trophy.

Tabac Wild Beat Eau de Toilette 75 ml
Eau de Toilette 125 ml