Unobtrusive and yet very special, the Eau de Cologne genre of fragrances is the trend of the moment. The House of 4711 has been setting standards with its Colognes for over 225 years. And the versatile collection from 4711 Acqua Colonia is also proving very popular. It currently includes eight variants that transform selected ingredients from nature into new, surprising fragrances. They also share a very special property, namely they exert a positive effect on mood by bringing the body, feelings and senses into perfect harmony with an aroma-therapeutic approach.
Light fragrances with character
The invigorating compositions of 4711 Acqua Colonia are appreciated by fragrance enthusiasts for their versatility – in addition to their familiar, fresh components, they always include an exciting counterpart that gives the fragrances a certain twist or a special volume by means of herbal, woody or spicy notes. As a result, the portfolio contains not only light Eaux de Cologne but also complex compositions. After all, the olfactory range of an Eau de Cologne is very diverse.
A versatile collection
As a perfume expert and perfumer for the fragrance manufacturer Mäurer & Wirtz, Alexandra Kalle is responsible for all the creations of the 4711 brand. She explains:
Myrrh & Kumquat – harmonising
Acqua Colonia Myrrh & Kumquat opens up a mysterious fragrance world as the smoky-balsamic note of myrrh interacts with the fruitiness of the kumquat. A fascinating composition that brings the contrast of balsamic spice and sweet freshness into perfect harmony and generates a sense of inner peace and composure.
Saffron & Iris – relaxing
The voluminous fragrance composition Acqua Colonia Saffron & Iris combines the powdery notes of the elegant iris with the aromatic tang of saffron. Two particularly precious ingredients, which fuse together to form a velvety whole and bring relaxation into everyday life through their fine, warm fragrance.
Lemon & Ginger – vitalising:
A vibrant fragrance that embodies the lightness of summer and is reminiscent of ripe lemon trees on the slopes of Sicily. The fascinating composition of vitalising lemon and stimulating ginger smells of sunshine and makes you long to spend a wonderful day in the great outdoors.
White Peach & Coriander – balancing:
Acqua Colonia White Peach & Coriander brings a sense of carefree well-being. This well-balanced fragrance is pure balm for the stressed soul. The aroma of white peach caresses and captivates the senses. The lively, lemony coriander refreshes the tired spirit.
Lime & Nutmeg – refreshing:
A radiant composition, like a warm, sunny day at the beach. The fruity, acidic-sweet aroma of the lime has a stimulating and invigorating effect and gives the fragrance a refreshing sparkle. A contrast is created by the spicy, warm, aphrodisiac aroma of nutmeg.
Pink Pepper & Grapefruit – exhilarating:
A cheering composition that takes you to the fragrance world of a South American tropical forest. In the humid hot air, the pink pepper that thrives on tall trees unfolds its enchantingly spicy aroma. The fruity, sparkling grapefruit provides a lively contrast.
Blood Orange & Basil – stimulating:
The stimulating fragrance of Acqua Colonia Blood Orange & Basil provides a welcome break from the dullness of everyday life. The energetic aroma of sun-ripened, juicy blood orange in combination with the spicy and characterful fragrance of the basil puts the wearer in a good mood.
Mandarin & Cardamom – energising:
This invigorating fragrance is like a journey of discovery through an oriental bazaar, richly filled with the most diverse treasures of nature. In the air lies the sparkling and pleasant aroma of tangerine, which combines harmoniously with the exotic-spicy cardamom.
The design – a harmonious concept
The flacon and the folding box from 4711 Acqua Colonia are distinguished by a modern retro design. The traditional Molanus flacon underlines the elegance and strong character of the fragrances with its high-quality relief finish. The natural-looking box in soft green accentuates the stylish botanical drawings of the individual ingredients to great effect. The label, which describes the effect of the fragrance in six languages, conveys internationality and harmoniously rounds off the design of 4711 Acqua Colonia.
The campaign – a work of art for the senses
Inventiveness, a creative spirit and inspiration in harmony with nature – that is what 4711 Acqua Colonia is all about. Gabriel Moreno was recruited in order to implement this brand content at a visual level for the campaign of 4711 Acqua Colonia. The famous Spanish illustrator created small works of art based on the various key visuals that reflect the fascination of the Eaux de Cologne in a sensual and emotional way. "It was very inspiring to work on visualising the fragrances of Acqua Colonia. The unusual combination of ingredients, the connection with nature and the effect of fragrances on the mood of people are rewarding themes for an artist," said Gabriel Moreno in describing his work on the campaign.